“Innovation” brings to our mind the maverick entrepreneur who quits their job, at unimaginable odds, to build a business on their own. But this entrepreneurial story is a myth. Intrapreneurs – employees who incubate new businesses within corporations – have had a far greater impact on the world. Nearly all of the most transformative innovations over the past three decades, from e-mail and the Internet to DNA sequencing and MRI scans, were introduced by employees who did not quit their jobs but instead took the challenge of innovating from within.
Drawing on in-depth research of hundreds of successful innovators soon to be released in his next book, Change the World without Quitting your Job, Kaihan Krippendorff outlines the seven key steps to unlock the value of your employees’ ideas, drive innovation inside your organization, and make sure the next “great idea” doesn’t go unnoticed.